For publishers looking to make an impact, the data for digital video advertising is impossible to ignore:
- On a weekly basis, 78 percent of the population watches online videos, and 55 percent watch them on a regular basis.
- Sixty-four percent of people are more inclined to buy a product after seeing a video about it.
- Customers trust video-enhanced items 58 percent more than non-video-enhanced products.
- Viewers retain 95 percent of a brand’s post while watching a video, compared to only 10 percent when reading text.
However, as content distribution innovation and changing consumer behavior contribute to new chances and platforms, marketers may find it challenging to understand the many sorts of digital advertising options available to them. The following is a list of the most common digital video advertisement types.
Distinguishing the Different Types of Digital Video Ads
Digital video commercials are classified into two types: linear and nonlinear. Linear video adverts, like traditional TV ads, appear before (pre), during (mid), or after (post) the streaming contents. Many YouTube adverts, for example, require users to watch at least 30 seconds of the video or interact with the commercial before marketers get compensated.
Linear commercials may be followed by a companion ad or include interactive components such as labeled video player components. Brand logos in the control bar or the success bar are two examples.
Nonlinear video advertising are companion commercials with overlay videos or text (also known as overlay ads). They function alongside material without interfering with the user’s viewing experience. Nonlinear adverts should be tiny enough to be viewed without being obstructed and should invite viewers to interact with the product on their own terms, either before or after its content.
Nonlinear commercials may also have their own set of companion adverts.
What Exactly Are In-Stream Video Ads?
Subtypes of advertising exist for both linear and nonlinear advertisements. For linear, there are in-stream video advertisements:
Pre-roll advertisements: The video continues to play until the viewer sees the content. This is ideal marketing real estate since customers are most engaged with the material at the start. Two types are bumper and skippable advertising.
Bumper ads are brief films that show before content and that viewers must skip in order to get to their selected YouTube video. They’re wonderful for extending the reach of a brand and increasing its value, but for the greatest effect, messages should be short and impactful.
Skippable commercials are longer in length and allow consumers to jump to their YouTube content after 5 seconds of viewing. Skippable commercials offer the greatest placement options, including before, during, and after the video. They are visible on any platform. They work best when the opening five seconds are attractive or quickly understandable, and they’re ideal for reworking stuff that you’re still utilizing someplace.
Mid-roll commercials: One to three commercial breaks are commonly included in video material for each content item. Depending on the site, they are either skippable or non-skippable.
Post-roll advertising: As the name implies, these ads show after the content has ended. Despite the fact that they are generally considered as the least desired position because users typically auto-play videos, you will still increase traffic and interaction as viewers wait for the next video.
What Are Out-Stream Video Ads And How Do They Work?
There are two types of non-linear commercials: out-stream video advertising and in-stream video advertising.
- In-banner videos are videos that play inside a normal static display banner on a variety of websites and smartphone applications.
- Auto-play movies that appear between post paragraphs and scroll down the page as the user scrolls are known as in-article videos.
- In-feed videos (also known as viral video commercials) are advertisements that appear in news feeds, websites, communities, and social media feeds.
- Interstitial movies are displayed as a transition or a split in the material. They are most commonly accessed by using an application or by clicking on a link on a site.
As you can see, digital video advertising provides a wide range of choices for attracting audiences. Many networks use video advertising to monetize websites and blogs. You must, however, choose which is most appropriate to your blog or website MediaFem is one of the most well-known video ad networks in 2021. This is an ad platform based in the United Kingdom that has specialized in programmatic monetization for over thirteen years. The vast majority of blogs use their ad codes to allow users to read more information on the same page while still earning money from referral traffic.
Publishers may utilize the tool, which is powered by a cutting-edge analytical engine, to do A/B testing, advanced reporting, and personalization, all of which are critical to the success of digital technology. Publishers can choose between header bidding and the more traditional One Ad Code method for their solutions. This ad network provides a number of advertisement types, including video, display, mobile, audio, and native.
They pay in Net53 terms, and MediaFem does not charge commissions and distributes 70% of income to Publishers. These figures are not averaged and are provided by all publishers, regardless of their location. Because you may choose any type of ad that best matches your website or blog, MediaFem is the most popular platform for content owners and small publishers to earn big sums of money.
Also published on Medium.