Content resources, such as blogs, websites, apps and studies, can be of very nice help when it comes to redirecting more traffic to your domain . Therefore, Native advertising platforms like Taboola can help you achieve your goals if you’re planning for AdSense arbitrage.
The platform lets you launch your content to an audience that you know can boost CTRs, which can after some time drive some traffic to your website or blog.
The progress made in the adtech world is growing every day. Publishers have to permanently search for alternative ways for monetizing their apps, websites or blogs. This can be because of tech improvements that take place in the advertising world or because standard ways to monetize fail to produce good results.
If you want to know how you can monetize your website and generate revenue at the same time, it all sums up in bringing traffic to your domain. Publishers always trust in organic traffic, but that might not be enough to raise impressions and rates. Additionally, publishers also have to keep compliant with platform policies, which extra complicates things.
While traffic works fine for publishers that have popular websites, it may not be much for beginner publishers. Due to this, many publishers decide to pay for redirecting traffic to their apps, blogs or websites. This is called traffic arbitrage.
Once concluding the paid traffic being redirected to your app, website, or blog it is supposed to convert into increased impressions and rates. The most crucial part for generating money with Arbitrage is to pay for traffic at a much lower amount of money than Google AdSense is paying you for placing their ads into your website.
How Does Traffic Arbitrage Work, and Why Is It So Marketable?
AdSense is a free display advertising service that helps publishers to make some money by placing their ads which have to be suitable to their website’s content, along with the user’s geographic location.
AdSense basically places ads on your website or blog based on your content and the interests of people who visit your page. The ads are made and paid for by advertisers who want to promote their stuff. Since these advertisers pay unequal amounts of money for lots of ads, the amount you gain can differ.
Sounds like good benefits for everyone, right? There are many publishers who don’t have a job because they are only living from the money of their websites thanks to Digital Arbitrage.
But sadly, since it is so well known and everyone wants to try this, AdSense made the acceptance system almost impossible to get in. If you make some omissions, you could get rejected or even worse, banned. So, now that we know what Traffic Arbitrage is and how it works, here are a few motives why AdSense could decline your Application form.
- Design of your Website
- Website Does Not Follow Google AdSense Policies
If you have a domain and you want to begin making some money from it, then AdSense could be one of your primary options. This is an awesome way to start testing ad monetization and see how it goes. It’s a very well-known ad platform very easy to set up. But at some point, publishers will start having a deep look at what else is in the advertising market.
AdSense is a very simple tool to run, but if your content is not appropriate you may have to look elsewhere.
Google gives a lot of attention to the content of a domain before approving it. If the content is poorly written and has several mistakes, Google will reject it as soon as possible.
But not only the content needs to be written well, it must also be unique. So the number one reason is the poorly written content on your domain.
It is known that AdSense arbitrage is not so easy. So, we provide you some suggestions that publishers should have in mind when they are looking to get traffic arbitrage.
Give What You Promise
Rather than going straight for organic traffic you are leveraging fastly acquired paid traffic. If you’re using any source to buy traffic (sources that you didn’t know before), make sure your web page is not just AdSense optimized but is true in terms of providing what the ad promised.
In case you use Instagram to show a product ad, your destination website should have it.
Set Up A High-Quality Destination Website
Google puts first quality and gives rewards to a good user experience. As a publisher, you must make sure it’s a nice looking landing page. A good landing page provides an easy experience, with almost no page load time, great content, and association with the ad.
Control Your Traffic Sources
Even if you are having a very good amount of paid traffic, you have to watch carefully your traffic sources. You will need to ensure that no traffic source or third-party is redirecting you fake traffic. Since AdSense strictly manages data, not ensuring policy compliance can guide your account from being rejected.
If Monetizing with Taboola Adsense Arbitrage Is Not An Option, Which Are the Best Alternatives?
You can look at other Alternatives. One of the best is MediaFem. Founded more than 13 years ago, MediaFem always keeps up with the latest solutions in the digital market. The Publisher meets a platform that offers transparency and daily control of their reports. Such is the transparency and security they provide, that the use of their services is free of cost, their work model is based on Rev. Share 70% for Publishers and 30% for them.
Their solutions allow the publisher to choose from header bidding or the traditional One Ad Code option. MediaFem offers all kinds of formats like video, display, mobile, and native.
Also published on Medium.