Blogs are the most influential marketing tool you can use to attract followers or new customers, along with increasing visibility in your traffic/business. Several studies recently found that UK bloggers who invest more time in writing their blogs generally have a rise in visitors and interactions.
The best results are reserved for blogs with approximately 3,000 words long. However, how do you keep users engaged? How do you assure that your visitors don’t just navigate, or they abandon your blog when they are halfway through your article?
Some bloggers might be writing well, posting pertinent and profitable content religiously, but they aren’t encouraging audience interaction. Or they might have created a blog whose motive isn’t clear. Some UK blogs are very difficult to navigate, making it almost impossible for the audience to find the information they need. Some look fine, but they don’t have frequent or relevant posts.
So, in order to engage your blog’s audience here are some tips you can follow:
The first vital element to run a successful blog is quality content. It is frequently said that “content is pivotal” because it is the penetrating component that will make or smash your blog.
Always remember to write with your blog followers in mind. If your posts are not captivating to the people you’re writing for, they’re not going to visit your blog again. And they’re not going to buy your products or purchase your services if you run a business. Your content is where you have the chance to really pierce your niche market and dominate, to become a well-known blog.
Strong blog design involves a number of layout and usability factors. Design issues can greatly affect how readers experience your blog. In order to have audience engagement, you need to ask yourself: Is the design of my blog easy to use and understand? Does it build trust with the audience? Is it easy to navigate?
The aesthetic elements also help people feel confident about working with you.
One of the things to keep in mind when you’re designing your blog is it must be well-branded and it should be memorable. Make sure when people land on your site, it doesn’t look like every other blog. Just about every blogging platform has templates.
Make sure to include your blog’s name and a slogan that tells your audience the blog’s intention and what they can expect to learn reading your posts. Remember that someone new arrives at your blog daily.
Supply your long article readings with enough images.
Readers are twice as likely to remember your posts when it is presented visually. Your stories greatly benefit from implementing the perfect visual (with images) to reinforce your text. If your posts only contain text, people may mouse-click away as soon as possible. Make your long read appear like a colorful ride, rather than a heavy boring novel.
You can now add images more easily in editors, with Unsplash for example. This tool is a provider of stock images, dedicated to sharing photography for free. They have a library of over 900,000 photos, so there’s plenty of choices for finding the perfect visual for their article.
Refresh your audience’s memory
If you want to make your posts even effortless to follow for your visitors, you could add links. With this, you can refer to previous parts of your posts, in turn significantly improving the experience for your audience. They only need to click on the link and in just a few seconds, they can think back to what you were writing about initially in the post. At first glance, it may look like small incorporation, but there will be a considerable chance that your followers will actually go back to reexamine the last post with the link. This will also give them a better understanding of your blog in the long term, as the key to memorization is repetition.
Use your sense of humor
Unless you know from experience that you are a successful joke-teller, jokes are always risky. However, everyone appreciates a person who doesn’t take himself or his matters way too seriously. If there is a chance to make fun of yourself, to show a funny image or cartoon that’s relevant and applicable to your topic, or to give your audience a chance to laugh, you’ll win some of their attention and make a really strong connection.
Make a connection with your audience
To make a quiz or poll easier and more interactive, give your audience a console to select their answers. Then supply a graph of the answers, show the correct answer, and display a scoreboard showing the participants who have the correct answers so far. These devices used to be unbelievably expensive, but nowadays they can be rented fairly inexpensively from cheap marketing tools.
Don’t be afraid to experiment.
Digital marketing is in constant change. It was only last year that a lot of social media offered analytics features to any business account. Fortunately, it’s way too easy to carry out experiments, because posting takes just a matter of seconds.
Additionally, it’s simple to get wrapped up in what a trademark should sound like your unique voice. Sounding excessively promotional makes the content feel less interesting.
You always need to look for ways to show you are a real, honest, and authentic person. This could mean releasing some of your peculiarities. Or it may mean providing ways for your audience to see that you have a normal life outside the internet. When people discover a new author, one of the first things they do is see if they are active on social media and if their posts are honest and authentic and not automatic or delegated.
Schedule weekly posts
On blogs especially, it can be more effective to post each week on the same day and at the same time. You could just start expelling your posts out there with no reason, but you can put so much more from your content if you have a well-organized schedule for your brand planned. No more last-minute stress and panic to get your post done.
Hire an expert
Marketing strategies can be time-consuming and overwhelming. And you need to know that ads always follow the attention of your visitors. In order to get more traffic and monetize your blog as well, you will need to hire an ad network which is basically a service that connects online advertisers with website publishers.
In the course of your search for a good ad network, you’ve likely met MediaFem. This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use its native codes to stimulate users to view more articles on the same site or to increase its revenue for referral traffic.
Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers.
Blogging is challenging for sure. It’s a long road, and staying motivated is half the battle. It takes time for sure, but the more you write and commit to your blog, the more results you will see. If If you follow these suggestions, you’ll absolutely for sure engage your blog’s audience. Good luck!
Also published on Medium.